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	<title>Words Are Us</title>
	<link>http://wordsareus.com</link>
	<description>"Sizzle" your marketing!</description>
	<lastBuildDate>Tue, 24 Nov 2009 14:37:03 +0000</lastBuildDate>
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	<item>
		<title>Copywriting 101 - The Difference Between “Features” and “Benefits”</title>
		<description>When a client hires me to write something - a direct mail letter, a brochure, a proposal - I ask them to fill out a questionnaire about their company. Of all the questions, what seems to "stump" people the most is the difference between "features" - what your company offers ...</description>
		<link>http://wordsareus.com/copywriting-101-the-difference-between-%e2%80%9cfeatures%e2%80%9d-and-%e2%80%9cbenefits%e2%80%9d/</link>
			</item>
	<item>
		<title>5 Ways to Improve Your Business Writing</title>
		<description>1. Think about your audience.
You must always know who your intended audience is for a communication piece. I say this a lot - I really can't stress enough the importance of defining your target market. 

Why is this so darn important? Well, because if you don't define your market, how ...</description>
		<link>http://wordsareus.com/5-ways-to-improve-your-business-writing/</link>
			</item>
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		<title>Copywriting 101 - How to write a great press release!</title>
		<description>If you're a small business owner, you're probably used to wearing multiple hats. And if you're doing your own public relations work, sooner or later, you'll need to send out a press release. 

This article focuses on how to send out a good press release. (Question: What's a "good" press ...</description>
		<link>http://wordsareus.com/copywriting-101-how-to-write-a-great-press-release/</link>
			</item>
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		<title>Maximize Your Website’s Message with Web Copywriting Techniques</title>
		<description>If you’re just getting ready to step on to the information superhighway and create a website, you may be tempted to use existing text from your print material for the website. It may seem like a logical step, but in fact, print material often doesn’t “translate” well to the Internet.

So ...</description>
		<link>http://wordsareus.com/maximize-your-website%e2%80%99s-message-with-web-copywriting-techniques/</link>
			</item>
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		<title>The Top 3 Ways to Use Audio to Boost Your Website Conversion Rates</title>
		<description>With information overload and a few million websites competing directly for the attention of your potential customer, your website only has a handful of seconds to grab attention, establish credibility, and convince a visitor to stick around long enough to take some sort of action.

Establishing quick rapport can mean the ...</description>
		<link>http://wordsareus.com/the-top-3-ways-to-use-audio-to-boost-your-website-conversion-rates/</link>
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